A DIFFERENT PERSPECTIVE ON E-COMMERCE
SEE IT
THEIR WAY.
Good products deserve
more than a one-time customer.
We look at your business through your customers’ eyes. To understand what makes them leave — and what could bring them back.
USER TESTING · MYSTERY SHOPPING · CUSTOMER INSIGHT
A fresh pair of eyes.
A useful place to start.
Your next customer
might already be
your customer.
When you sell something people can buy again, the first order is only the beginning. The small moments around it can shape whether they return.
We work with smaller online stores to understand those moments. The questions a product page leaves unanswered. The delivery that falls short of expectations. The experience after checkout.
A close look at what your customers actually experience — and what you can do with that understanding.
THE APPROACH
THE
HUMAN
PART.
Behind every abandoned basket
and every repeat purchase,
there’s a person.
A real-world perspective on a digital experience.
Real people.
Honest reactions.
We combine hands-on testing with the information your business can share. The scope is shaped around your store and the questions you need answered.
01Watch people shop
Real people work through your store and tell us what makes sense, what feels uncertain and what stops them. We observe the decisions and reactions along the way.
User testing
02Follow the whole order
Mystery shopping lets us experience the journey ourselves — from choosing and paying to delivery, customer service and, where agreed, returns.
Online · In-store in southern Sweden
03Connect the clues
We bring observations together with reviews, surveys and, when available, your web analytics and customer interviews. That gives the findings context and helps us set priorities.
Analysis · Feedback · Customer interviews
THE EXPERIENCE DOESN’T
END AT CHECKOUT.
It arrives at someone’s door.
WHAT YOU TAKE AWAY
A clearer picture.
A better next move.
You get a clear account of the experience we investigated, the issues we found and the improvements we recommend.
01
The friction.
The obstacles, uncertainty and missed opportunities we observed along the customer journey.
02
The meaning.
How those moments may affect trust, expectations and the decision to choose you again.
03
The next step.
Practical recommendations, prioritised for your business. A useful starting point for making things better.
Every assignment is individually quoted. Scope and deliverables are agreed before we start.
TELL US ABOUT YOUR STORE
A conversation first.
A tailored quote next.
LET’S
LOOK
CLOSER.
What’s happening in your store?
What would you like to understand?
Leave your details and we’ll get in touch.
We use your details to respond to your enquiry. Please don’t include customer data or sensitive information.
A PART OF
